The Federal Communications Commission (FCC) is an independent U.S. government agency responsible for regulating interstate and international communications. Recently, the FCC has proposed a new rule that would require political ads to disclose any AI-generated content. This move aims to ensure transparency and inform the public about the use of AI in political messaging.

Key Update

FCC Chairwoman Jessica Rosenworcel has proposed that all political ads featuring AI-generated content must include clear disclosures. This requirement would apply to ads on cable, satellite TV, and radio, but not on streaming services like YouTube, which the FCC cannot regulate. The proposal is in its initial stages, with the FCC seeking public and industry input on the necessity and implementation of such a rule. The intent is to protect the public from deceptive practices and promote informed decision-making during elections. If implemented, this regulation could deter misleading AI-generated content in political ads and set a precedent for transparency in political campaigning.

Technical Terms

AI-Generated Content

Media or text created using artificial intelligence, such as deepfake videos or AI-written scripts.

FCC (Federal Communications Commission)

A U.S. government agency regulating communications by radio, television, wire, satellite, and cable.